NCDS Drives Membership Growth with Members-Only Online Community

Meet Our Customer

The North Carolina Dental Society, one of the oldest dental societies in the country, represents ​more than 3,900 member dentists in North Carolina. 

Ryan Couch, Systems Manager at NCDS, and team built a members-only online community that grew their membership during COVID-19.

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Community

Opportunity

Members Wanted Community

Around four years ago, members told NCDS that they wanted a place to connect with each other. On top of this, the association started to realize that they needed to revamp their engagement strategy to acquire and retain younger members, especially as long-time members started to retire. They heard from member surveys that their younger member segment wanted to see tangible value and networking opportunities – which led NCDS to the idea of an online, members-only community.

Opportunity
Strategy

Members-Only Benefit

Making the community members-only has helped the association drive more membership growth, since non-members don’t want to miss out. This year, their community became a hub of activity for members to share information around the pandemic, helping NCDS to show members special, tangible support in a time of need.

Strategy

“When somebody calls me and says, ‘Why do I want to pay for membership?’, the first thing I mention is our member community. It’s a dedicated, professional community where you can connect with likeminded individuals, ask questions, and learn from your peers. Members find so much value in being able to talk directly with their peers.”

Ryan Couch Systems Manager, NCDS

Engage your Members