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November 16-20:  A week of virtual discussions around customer engagement.

During Super Forum, you’ll discover how a customer community can scale your customer success programs, help your company become more customer-centric, and build retention and loyalty in your customer base.

With a free registration, you can join our community, where you can keep learning with your peers. Along with expert ask-me-anything sessions and fun giveaways, you can discuss your most pressing questions around engagement. Best of all, invite the whole team, cause it’s all free!

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New to Super Forum? 

Super Forum is Higher Logic’s annual conference. We invite thought leaders, customers, and industry experts to speak about online community strategy and tactics and effective communication with our existing customers. This year we’re virtual to keep everyone safe.

Should I attend Super Forum?

If you're interested in creating deeper relationships with your customer base, Super Forum is a great place to start or continue your journey. Not only will you have access to experts who have done this before, you'll find a community of peers who can support you in reaching your goals.

What does the event cost?

Super Forum is free!

You'll hear from industry leaders, seasoned community builders, and Higher Logic experts. 

The Tortoise AND The Hare: Launch Your Community with a Bang, Without Sacrificing Staying Power Georgina (Cannie) Donahue, Pragmatic Institute

Plenty of community managers have learned (the hard way) that a big community launch can cause the lightning in a bottle effect - Where excitement runs high initially, but quickly loses its grip. But does that mean we are doomed to slow roll outs and quiet pilots? And what do you do when your leadership team wants to launch with a bang despite best practices? Join this conversation to learn best practices for balancing the best of both worlds. Georgina (Cannie) Donohue will discuss how to craft a phased launch plan for your community based on battle-tested approaches and hands-on suggestions. Learn how to tap into your early advocates to seed the community, create a controlled environment to establish the ideal member culture, and still get to throw a launch party.

Building a Community from the Ground Up Chistopher Detzel, Imperva

At a cybersecurity software company, getting buy-in for a community that is open to all see was not easy. In this session, learn about the journey Chris took to build a open support community from the ground up. That journey includes building a reason why community should exist, working with legal, getting marketing to help with UI/ UX and how we got buy-in from multiple teams. Then, hear how to start getting customers involved with community content. 

Product Spotlight: Q&A, Library, and Mobile Lizzie Urban and Chris Weaver

In this session, take a tour of Q&A, library, and mobile features for community with Higher Logic Product Managers.

Affinity Groups: Expanding the Value of Your Community Alison Able and Shannon Emery

More than ever, members are looking for ways to connect beyond what they find in your community. Allison Able & Shannon Emery will discuss what it takes to make special interest groups/affinity groups happen by sharing keys to success and lessons learned.


Managing an Enterprise Support Community Jason McClellan, Broadcom

Managing an Enterprise Support Community Jason McClellan, Broadcom Walk through the basics of creating customer expectations for community first support within the Enterprise and providing the tools to successfully integrate with your back end service desk.

The Psychology of Online Community Management Lindsay Starke, Conservify

Online communities are composed of human beings, and human beings are complicated! Over the past ten years, my approach to online community has been shaped and re-shaped by findings from the social sciences, which has allowed me to create healthy, self-sustaining systems. If you don't know your cognitive load theory from your motivation theory but want to learn what makes your community members tick, this session is for you.

Building Your Group of Champions to Become Your Army Ashley Owens

Networking is such a personal activity; it is not a one size fits all practice. Most people get bogged down in the details and miss out on the foundation of how to build and retain an effective network. At the end of the day, no one cares WHAT you do, but do you know them, like them or trust them? Learn how to save time by recognizing the best strategic partners and effective follow up best practices.

Filling the Advocacy Well: Metrics for Healthy Growth Ari Hoffman, Coveo

In this session, learn how to leverage a Customer Reference program earlier in the sales-cycle to guide prospects to deeper engagement, shortening time-to-close and increasing conversions. Build a new program built to increase visibility, honor commitments, and reduce customer fatigue. It's time the program starts working for you, not the other way around.

Translating Customer Commentary into Revenue: Practical Applications of Advanced Text Analytics Lesley Boucher, ORI

Your online community generates a wealth of data – but how can organizations extract actionable insights from online conversations to optimize customer experience, understand emerging customer needs, and innovate for the future? Join Higher Logic’s data analytics partner, ORI, for a practical and tactical discussion on how cutting-edge, omni-source text analytics can enable quick response to reduce customer frustration, reduce customer churn, inform decision-making for product/service roadmaps, and surface ideas and innovation for future growth.

November 16-20 / Virtual

Do you wish you understood your customers better?
Is customer experience your passion?
Are you looking for a community of peers who are obsessed with customer engagement?

If so, Virtual Super Forum is where you need to be this November.

Reinvent Support Communities: How to Expand Ticket Deflection to Revenue Growth Heidi Staats, Higher Logic

If you have a support community, you know it can effectively provide self-service and reduce support costs. But your customers are expecting more from you every day. They don’t just want break-fix answers. They also want strategic help, best practices, and peer-to-peer advice. Are you capitalizing on an online community’s ability to meet this wide range of customer needs? With the right strategy, your community can do even more than ticket deflection – like build loyalty and increase retention. Join us to learn how you can expand your community from a cost-reduction tool to a strategic element of your company’s growth strategy.


Social Care: The Future of Community, Social and Support! John Summers, Grazitti Interactive

The Community is a thriving environment, like a marketplace requiring constant attention, innovation and maintenance. This is where Social Care comes in to make it happen. In the past year, we have seen that social platforms and communities have continued to evolve even more. This evolution has now grown to where the work that community managers, social managers, support managers, and marketing managers do is all intersecting around the same customers, just in different stages of a customer journey. As more organizations realize this, a need for combined process and team is also more critical than ever and this is Social Care, the combination of social media monitoring and Community with the power of CRM.

Stop Telling Marketing to Go Away Marjorie Anderson, Founder, Community by Association

The last thing you want is for other parts of the business to come marching in, hawking their wares to your community members right? Except that you do. This presentation explains how community teams and marketing/product teams can work together to extend the value they provide to members and the organization.

Do you wish you understood your customers better? Want to drive engagement that will build customer loyalty? Wondering how to supercharge your customer advocacy program?

Well, you're in the right place! At this year's Super Forum, we discussed all of these topics and more.

Access our on-demand content library to hear thought leaders and industry experts share their strategies and tactics around driving deeper customer engagement with community. 

Access On-Demand

Launch Your Community with a Bang, Without Sacrificing Staying Power

Join this conversation to learn best practices for balancing the best of both worlds. Georgina (Cannie) Donohue will discuss how to craft a phased launch plan for your community based on battle-tested approaches and hands-on suggestions. Learn how to tap into your early advocates to seed the community, create a controlled environment to establish the ideal member culture, and still get to throw a launch party.

Building a Community from the Ground Up

At a cybersecurity software company, getting buy-in for a community that is open to all see was not easy. In this session, learn about the journey Chris took to build a open support community from the ground up. That journey includes building a reason why community should exist, working with legal, getting marketing to help with UI/ UX and how we got buy-in from multiple teams. Then, hear how to start getting customers involved with community content.

Creating an Equitable User Experience through Digital Culture

What happens when your organizational culture is not as diverse or inclusive as it should be? How do you manage the user experience’s balanced against strategic priorities or societal pressures? This discussion will examine the intersectionality between the elements of change management, DEI principles, and online community management to design an equitable user experience.

Affinity Groups: Expanding the Value of Your Community

More than ever, members are looking for ways to connect beyond what they find in your community. Allison Able & Shannon Emery will discuss what it takes to make special interest groups/affinity groups happen by sharing keys to success and lessons learned.

Managing an Enterprise Support Community

Walk through the basics of creating customer expectations for community first support within the Enterprise and providing the tools to successfully integrate with your back end service desk.

Building Your Group of Champions to Become Your Army

Networking is such a personal activity; it is not a one size fits all practice. Most people get bogged down in the details and miss out on the foundation of how to build and retain an effective network. At the end of the day, no one cares WHAT you do, but do you know them, like them or trust them? Learn how to save time by recognizing the best strategic partners and effective follow up best practices.

Filling the Advocacy Well: Metrics for Healthy Growth

In this session, learn how to leverage a Customer Reference program earlier in the sales-cycle to guide prospects to deeper engagement, shortening time-to-close and increasing conversions. Build a new program built to increase visibility, honor commitments, and reduce customer fatigue. It's time the program starts working for you, not the other way around.

Translating Customer Commentary into Revenue: Practical Applications of Advanced Text Analytics

Join Higher Logic’s data analytics partner, ORI, for a practical and tactical discussion on how cutting-edge, omni-source text analytics can enable quick response to reduce customer frustration, reduce customer churn, inform decision-making for product/service roadmaps, and surface ideas and innovation for future growth.

Reinvent Support Communities: How to Expand Ticket Deflection to Revenue Growth

Your customers are expecting more from you every day. They don’t just want break-fix answers. They also want strategic help, best practices, and peer-to-peer advice. Are you capitalizing on an online community’s ability to meet this wide range of customer needs?

Social Care: The Future of Community, Social and Support!

In the past year, we have seen that social platforms and communities have continued to evolve even more. This evolution has now grown to where the work that community managers, social managers, support managers, and marketing managers do is all intersecting around the same customers, just in different stages of a customer journey. As more organizations realize this, a need for combined process and team is also more critical than ever. This is where Social Care comes in to make it happen. 

Stop Telling Marketing to Go Away

The last thing you want is for other parts of the business to come marching in, hawking their wares to your community members right? Except that you do. This presentation explains how community teams and marketing/product teams can work together to extend the value they provide to members and the organization.

New Leadership: The Principles of Powerful Digital Leadership

We know that leadership is critical to community success, whether online or offline. But what are the tools and competencies of great online leadership? This talk will give attendees a bird's eye view of how our roles as online leaders are transforming and the tools and competencies to succeed in our evermore digital, globalized environments.

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Did you miss Super Forum 2020?

Discover how a customer community can scale your customer success programs, help your company become more customer-centric, and build retention and loyalty in your customer base.

Get Insights from Leaders 

in Customer Engagement

In November, industry leaders and seasoned community builders teamed up for a week of virtual discussions around customer engagement. Watch the recordings below.