Higher Logic has over 10 years of expertise in the engagement space. Get in touch to learn how we can help you communicate effectively with your members.
Meet Our Customer
The Society of Nuclear Medicine and Molecular Imaging (SNMMI) is a dedicated society that proudly represents 17,000 nuclear and molecular imaging professionals worldwide, working to facilitate the knowledge, tools, and resources necessary to strengthen and advance their meaningful careers in the field. They use iMIS as their member database.
Kaitlin Solomon, Senior Manager of Member Engagement at SNMMI, and team wanted to improve the way they managed the member renewal process – especially with lapsed members. See how they used automated campaigns to make it happen.
Higher Logic Products & Services
Impersonal Marketing Strategy
In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. Like many associations, they did not have a 100% renewal rate, but were hesitant to utilize the marketing tools that were available but unfamiliar to them, for fear of making a mistake that would negatively impact the member experience. SNMMI identified a need to address these technical challenges and appeal to lapsed members with a new messaging strategy.
Putting Campaigns into Action
SNMMI invested in Higher Logic’s Strategic Services to develop a lapsed member campaign to support their goals. Higher Logic staff trained the team at SNMMI to strategically use tools like member personas, sample messaging, compound targeting, marketing automation, and data tracking to communicate with lapsed members. As part of their reinstatement campaign, SNMMI successfully completed four, unique automated workflows for three lapsed member categories.
Reinstating Lapsed Members
SNMMI utilized marketing automation software to win back lapsed members and help them navigate the cutting edge of their rapidly growing healthcare field, with the tools and resources necessary to make their jobs in nuclear medicine and molecular imaging easier.
- 150 reinstatements directly related to campaign
- 60-day campaign 🡪 237 renewals
- 87 reinstatements indirectly influenced as touchpoint
- $28,206 total reinstatement revenue
“The numbers speak for themselves. We immediately got a return on our investment with the revenue from returning lapsed members.”