FAIA’s Automated Membership Strategy Increases Engagement 201%

Meet Our Customer

The Florida Association of Insurance Agents (FAIA) is a nonprofit state trade association of insurance agencies and the central source of information for nearly 2,000 independent property and casualty agency members. They use iMIS-ASI as their member database.

FAIA wanted to switch from a one-off email strategy for member renewals to a planned, ongoing email campaign approach. Learn how they did it.

Higher Logic Products & Services

Community
Communications

Opportunity

Difficult Member Renewal Process

In the past, FAIA’s membership department had three huge renewal mailings and still had to chase down renewals. Before setting up an online renewal process, members had to fill out a web form that was emailed to membership, who then had to manually enter information into the database. FAIA set a goal to increase online membership renewals. 

Opportunity
Strategy

Automate an Email Campaign for Renewals

FAIA built an automated membership marketing strategy that included four new automated campaigns. When they launched their automation strategy, they created four new campaign types that covered all the bases: re-engagement, past member recruitment, new members, and membership renewal. They wanted less random and more strategic member outreach. 

Strategy

“Marketing automation gives us the opportunity to create a more thoughtful and effective process.”

Sue Ray Communications Director (Former), FAIA

Engage your Members